Social media: join for fun!

One common advice (solicited or otherwise) companies are offered today is “social media branding”. Whether a company is into value production, compressors or nappies, content and tool companies suggest social media platform as the panacea for all marketing miscommunications and costly media approaches. Decision makers are enamoured with the promise of more leads, increased customer... Continue Reading →

Sales in difficult time

With darkening of clouds over economic region, Indian companies are bracing for a challenging year. In many companies, sales funnels look bleak and the mood gloomy. Sales leaders are under tremendous pressure to perform. In some sectors, business as usual, which is use to happen on auto mode, itself is in jeopardy. What should be... Continue Reading →

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