Polaris announced separation of its products and service divisions. Infosys also announced separation of its products and platform division from the rest of services. So why are Indian software companies rushing to redefine SBU? What is the grand strategy in creating separate divisions? Has this happened in other industries too? More than a decade ago,... Continue Reading →
Creating a memorable experience for customers is what makes a customer come back again. Unique products and experiences make a customer talk about the product and the company. Designing and creating this unique experience requires “sensemaking”. It is all about understanding how the customer would be consuming your product/service, what associations trigger when consuming it... Continue Reading →
Recently the Government of India has promulgated an order as per the Companies Act 2013 that stipulate companies with a turnover of Rs. 1,000 crore or more or net worth of Rs. 500 crore or more or net profit of Rs. 5 crore spend every year at least 2 per cent of their average net... Continue Reading →
Rewards and recognition (R&R) are important levers for an organization. They must help to motivate the employees, recognize and applaud their contributions and help improve bonding and association with the organization. Unfortunately, many organizations imitate industry norms and do not weigh how their R&R system is making a difference in recognizing the superior performance and... Continue Reading →
Of Rs 15,000 crores Indian footwear market, most revenue comes from size 8 and below. If you're a six footer and athletic with foot size of 12 or 13, it is very unlikely you would find decent footwear in any of the swanky malls or the industry chains. With better diets and growth, many men and... Continue Reading →
https://www.youtube.com/watch?v=py_T39O7_80 Is your online presence making a difference to your sales? How can you improve it? Here are 9 principles for Social Media Marketing which can help you achieve that online GLORY!
One thing common about Sales is that it exhibits a common tendency to go uncertain! Many companies suffer from unpredictable, unsustainable sales and thus profitability. Most organizations fall into a common fallacy that only numbers matters, what is the sales output. In my view, measurement of sales functions requires one to take a comprehensive view... Continue Reading →
Private Equity investments provide a sense of security and an initiation to growth to many companies worldwide. They are known to build and grow companies. Private Equity (PE) is an investment which is realized in the long term. This long term focus is aligned with the interest of both the investor and the company to... Continue Reading →