The relevance of B2B branding

Is branding required in the B2B context? In the B2C context companies like Coca-cola and Pepsi persuaded consumers that sugar water with some acids and coloring was better than water, and the in-thing to keep sipping all the time. If branding worked for them, it must have some relevance in the B2B context as well.... Continue Reading →

Making your sales effective!!!

Many a times, the sales of a firm  starts off from the founder’s personal contacts and then expands into newer territories. As firms grow and expand, there is  need to diversify and derisk customer base, both in terms of revenue from a particular segment and percentage of contribution from a the top few customers. However,... Continue Reading →

Stemming the flow of tech start ups???

With new government in town, industry associations and clubs are vigorously raising the ante on many issues of significance to technology start ups. The most recent one being that of Indian origin tech start up’s of Indian origin registering in USA or Singapore or other markets. Are Indian start ups reaching out to these countries... Continue Reading →

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