While many of us associate YouTube with videos of cats or people falling off their skateboards in new and interesting ways, the reality is that YouTube can be an extremely powerful weapon for a B2B marketer. In a recent study, the top three social networks for online B2B marketing are Twitter, LinkedIn and YouTube. With... Continue Reading →
Key account management (KAM) is a critical part of sales. However, many organizations have do not invest sufficient efforts and processes to benefit from KAM. In this blog, I share my experience of KAM process from some of the companies.