Identifying an emergent online influencer

Social media has is ubiquitous. It is not only influencing how we consume information, but also what we purchase online. Amongst the many hooks brand have in reaching out and influencing our purchase, Influencers are emerging as key players. They not only help narrow search towards a brand, but influence its purchase and advocacy of... Continue Reading →

Revive = Restructure + Rebuild

In a VUCA world, it is not uncommon to see many companies tumbling down the aisle. Mismanagement, poor decision making, commoditization, radical market changes, leadership exits, founder’s demise or even a maverick competitor can make a sure step company loose its steps. Reviving near death companies not only needs restructuring but simultaneous rebuilding efforts.  In... Continue Reading →

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