In many industries, products and services and the way they are delivered to customers have just not changed in many decades. Many industries still have cohort or group based pricing, and work in batch mode of manual operations. Companies in many industries still rely on manual process to collect, collate and analyse data. Many companies... Continue Reading →
Industrial or B2B presents unique set of challenges. Vendors may be selling to an intermediary for example an EPC or a contractor who in turn may be executing the project for an end user. While the intermediary may be more concerned with price, speed and availability, end user may focus on quality and performance. Managing... Continue Reading →
While many of us associate YouTube with videos of cats or people falling off their skateboards in new and interesting ways, the reality is that YouTube can be an extremely powerful weapon for a B2B marketer. In a recent study, the top three social networks for online B2B marketing are Twitter, LinkedIn and YouTube. With... Continue Reading →
Not all family business owners succeed in developing sustainable businesses. In this blog, we share the common traits of super boss owners who not only build extraordinary teams, but thriving and living organizations.
One common challenge in organizations of all colours and size is paucity of next line of leadership. While many companies have various types of employee development programs, very few of them help in creating a pool of leaders. A recent survey of employee engagement spend indicates less than 10% of companies find returns from the... Continue Reading →
Start-ups are darlings of media and investors at the moment. While many attract huge valuations and grab headlines, many of them bite dust or fade away. Hoping you have built a start-up, how well it grows depends upon adopting few fundamental scalability principles. First principle is checking the fundamentals. Validate your product/service is robust, and... Continue Reading →
A senior marketing director in a recent conversion blurted out that while her marketing budget has increased YoY, the ROI seems to be elusive. What was bothering her was the fact the company spends substantially in curated events managed by respected analysts, and yet Sales find the coverage insufficient. Look familiar. This is a common... Continue Reading →
Family businesses are a significant constituent of many economies. Family business have certain traits like high emotional involvement, unilateral decision making and optimization focus that offer unique advantages, more so in tough times. However, these very traits prove to be their Achilles heel once they start to grow and expand. Family businesses realize a need... Continue Reading →