Many SME adopt SFDC to drive transparency and efficiencies of their sales operations. They initiate the roll out with a lot of pomp and gusto, but do not witness the outcomes they have envisaged. The implementation process goes awry, frustration creeps in, staff loose motivation and despite all the right start SFDC implementation loose its... Continue Reading →
It was interest meeting sales leader of a two decade old furniture manufacturing company that serves primarily office and industrial segment. In the course of the discussion what he mentioned brought old demons back and it seemed world has not moved. The company has rolled in SFDC with all earnest but was finding poor adoption... Continue Reading →
Why should brans like Nova, Bodycare, Softy, Red Rose, Shalini, Sonari, Ragini and others care about teens, young customers in the age group of 12-17. There is a lot at stake in selling and branding for teens. According to recent census 2011, Teens form about 9.2% of the youth population. Teens form about 12% of... Continue Reading →
Government has realized its flagship skilling program- the Pradhan Mantri Kaushal Vikas Yojana (PMKVY) despite having trained 18 lakh people failed on job creation and entrepreneurship. The reasons could be many. Firstly, it tried to create new intermediaries that would train, place and create entrepreneurs rather than building the skilling program around incumbents. The new... Continue Reading →
Sales is a competitive function and management realizes they need tools and methods to keep their sales flock motivated to go after opportunities. Many companies use BLAP (badges, leader boards, achievements, points) gamification methods hoping they would excite their sales force to change their behaviour or move in a certain direction. SFDC has many plugins... Continue Reading →
ITeS industry is witnessing dramatic changes. From initial years of voice based support it evolved to support non-voice requirements of many a Fortune 500’s. They brought process efficiencies and cost advantages to their client organizations. However, in last few quarters, these companies are witnessing a double whammy on customer and technology fronts. With increasing... Continue Reading →
Family run businesses are a significant segment of any nation’s industrial structure. In India 95% of business are family run, and 30% of BSE listed companies are family owned. Anecdotal data indicate just about 20% family businesses survive a first generation transfer and 95% of them become defunct within two decade of demise of founder.... Continue Reading →
In this Blog, Browne & Mohan consultants share the secret sauce of enduring sibling family partnership.